# NOWFit

> NOWFit is an all-in-one online coaching platform for fitness coaches. Platform Only is a flat monthly subscription from $49 a month with every platform feature included and no revenue share. Coaches who want more can add an optional growth team, Business Mentorship or Business Partnership, paid from a share of revenue instead of a monthly bill. The growth plans are optional and never required. Your clients, your data and your brand stay yours.

## Plans (as of November 2026)

- **Platform Only (subscription).** From $49 a month for up to 5 active clients, up to $1,399 a month for 1,000 active clients. Yearly billing gives 2 months free. Every platform feature is included: workouts and programs, meal plans and recipe books, automations, payments and packages via Stripe, challenges and groups, CRM and lead pipeline, check-ins, habits and health scores, video on demand, team management, LIFT AI, The Coach Collective (business courses, group sessions and a private coach community), and your logo, colors and splash screen inside the client app. No revenue share. Cancel any time.
- **Platform + Business Mentorship (optional).** Everything in Platform Only plus a 1:1 business mentor, a sales, marketing, consulting and retention team in one channel, a monthly numbers review, help moving clients over, and unlimited clients. No monthly platform bill. NOWFit earns a share of revenue (about 15% in the examples on the site), set together on a call. Notice period no more than 90 days.
- **Platform + Business Partnership (optional, application only).** Everything in Business Mentorship, and NOWFit's team runs your ads, content plan, sales calls, hiring and training, brand, website and launches, and builds a custom app under your own name in the App Store and Google Play. Custom revenue share (about 35% in the examples on the site). For established coaches with an audience and an offer.
- **Free business consultation.** A 1:1 call to look at your business and say which plan fits, if any. No sales pitch.

## What is and is not included

- **Every feature is included at every price, LIFT AI too.** Nothing that is a feature is sold as an add-on. The only things NOWFit charges extra for are things it builds for the coach, listed below.
- **LIFT AI** is included in every plan, Platform Only included. There is no separate AI subscription. It comes with a monthly usage allowance; coaches who need more can add extra usage. LIFT AI drafts programs and meal plans, answers questions about your numbers, tells you which clients need you, and connects to Claude. It never writes or sends messages to clients; the coach does.
- **A custom App Store app** under the coach's own name is included on Business Partnership. Platform Only and Business Mentorship coaches can have one built by the NOWFit team for an extra cost, agreed on a call. Every plan includes the coach's logo, colors and splash screen inside the app.
- **Done-for-you setup** such as a website, lead form and launch setup is included on Business Partnership. Coaches on other plans can have the NOWFit team build these after they start, for an extra cost agreed on a call.

## Common questions

**Does NOWFit take a percentage of a coach's revenue?**
Not on Platform Only. It is a flat monthly subscription and the coach keeps 100% of coaching revenue, apart from standard card processing fees. Only the two optional partnership plans use a revenue share, and that share replaces the monthly bill.

**Is NOWFit a software platform or a growth agency?**
Both, kept separate. The platform is a complete product on its own at a flat monthly price. The growth team is an optional plan for coaches who want people working on the business with them.

**Does a coach have to buy mentorship or a partnership to use NOWFit?**
No. Platform Only is a complete product. Coaches can start there and move up later if they want a team.

**What costs extra on NOWFit?**
No feature costs extra. Every feature, LIFT AI included, comes with every plan. The only extras are things the NOWFit team builds for the coach: a custom App Store app under the coach's own name, and a website, lead form and launch setup. Both are included on Business Partnership. On other plans they are built on request for an extra cost agreed on a call.

**How does NOWFit compare on price?**
Platform Only includes things many platforms sell as add-ons: meal plans and recipe books, on-demand video, automations, CRM, team seats, AI tools and business courses. The per-client cost falls with size, down to about $1.40 per client at 1,000 clients. Business Mentorship and Business Partnership are priced as a revenue share because they buy a team, not just software; the site's examples show 15% to 35%, compared with 30% to 65% that a comparable team has usually cost.

**Is there a long-term contract?**
No. Platform Only can be cancelled any time. Partnership plans have a notice period of no more than 90 days so NOWFit can hand the business back the right way.

**Who owns the clients and data?**
The coach. Clients, data and brand stay the coach's. If a coach leaves, NOWFit helps export the data.

**Does the AI replace the coach?**
No. LIFT AI drafts programs and meal plans and reads client data. The coach writes to clients and makes the calls.

**Does NOWFit offer human support?**
Yes. Any coach can book a free call with the team, and the team can set up a website, lead form or launches on request for an extra cost. Business Mentorship and Business Partnership coaches get an onboarding call, hands-on setup, 1:1 mentorship and a team channel.

**Can a coach move from another platform?**
Yes. The NOWFit team rebuilds workout templates, recipes, products and cover photos by hand, usually in about 7 days. Most moves are covered; bigger moves may have a cost agreed on the call.

**Who is behind NOWFit?**
Chris Grebe (CEO) and Anthony Addeo (CMO), who built and grew online coaching businesses before building NOWFit.

## Key pages

- [Pricing](https://nowfit.ai/pricing): Platform Only from $49 a month, the two optional partnership plans, a side-by-side comparison and FAQs
- [Home](https://nowfit.ai/): Overview of the platform
- [1:1 personal training app](https://nowfit.ai/platform/1-on-1-coaching): Coaching one client at a time, from lead to results
- [Fitness challenges and group coaching](https://nowfit.ai/platform/challenges-and-group-coaching): Challenges, groups and community
- [All-in-one](https://nowfit.ai/platform/all-in-one): One app instead of five, with a calculator for what your current tools cost
- [LIFT AI](https://nowfit.ai/platform/ai): What the AI does and does not do
- [White-label coaching app](https://nowfit.ai/app): The client app
- [Coaching CRM](https://nowfit.ai/crm): Leads, clients and payments
- [Business Mentorship (optional)](https://nowfit.ai/growth-team/business-mentorship): A mentor and team, paid from a share of revenue
- [Business Partnership (optional)](https://nowfit.ai/growth-team/business-partnership): NOWFit runs the business with you, application only
- [Switch coaching platforms](https://nowfit.ai/switch-coaching-platforms): How the hand-rebuilt move works
- [Revenue share calculator](https://nowfit.ai/revenue-share-calculator): Compare a typical platform share with NOWFit's partnership share
- [Case studies](https://nowfit.ai/case-studies): Coach results by the numbers
- [Find an online fitness coach](https://nowfit.ai/our-coaches): Coach directory for clients
- [About](https://nowfit.ai/about): The founders and the story
- [NOWFit Foundations Program](https://nowfit.ai/foundations-program): Founding creator coach seats
- [Get started](https://nowfit.ai/get-started): Book the free call
- [Contact](https://nowfit.ai/contact): Instagram, email and LinkedIn

## Legal

- [Privacy Policy](https://nowfit.ai/privacy)
- [Terms for Coaches](https://nowfit.ai/terms/coaches)
- [Terms for Clients](https://nowfit.ai/terms/clients)