Our story, 2012 to today

We built the online
fitness platform and
growth partner we wished we had.

NOWFit is the online personal training platform we wanted when we were in your shoes, with a growth team you can add when you want one. NOWFit was built so coaches can grow without losing the human touch that made them so valuable.

Chris Grebe, co-founder of NOWFitAnthony Addeo, co-founder of NOWFit Chris Grebe and Anthony AddeoCo-founders of NOWFit
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Why we built it

The old way made coaches choose: grow, or stay close to your clients. The more success you had, the more it took away. The old way treated your clients like they belonged to the platform, not to your program, and it's time for that to change.

NOWFit coaches run toward the future. They keep their clients and they get to choose a partner with skin in the game, not a partner that pretends to be the landlord.

2012 to today

It took us three tries to get it right.

2012

The first idea

Chris is working in gyms and coaching clients. He sees great coaches stuck with tools that prevent them from scaling. He sees a market opportunity, so he builds the first version of NOWFit, but it was a bit too early.

2016

Try number two

Chris tries NOWFit again, but the market is still too early to adapt. He keeps learning the business from the inside, leading teams of trainers and helping gyms grow.

Lesson: fitness is about people first
2021

Going online

Chris and Anthony meet when hired together to join a fast-growing online coaching company. They grow its U.S. team from two people to more than a hundred. They help dozens of coaches go from zero to seven-figure businesses.

2 → 100+People on the U.S. team they helped build
2024

Try number three

A few years in, they can finally see the problem up close. Chris and Anthony decide the industry needs a change, so they build NOWFit again, together. This time they start with the human problem, then they work to perfect the technology.

Today

Built for coaches who own it

NOWFit is one system for your app, your sales and, most importantly, your clients. It is human-led and AI-powered. Your clients, your brand and your data stay yours, always.

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The founders

They lived the problem before they built the fix.

Chris Grebe, CEO and co-founder of NOWFit 01
Chris Grebe CEO and co-founder
CEO and co-founder

Chris Grebe

Chris has spent 16 years as a fitness professional. He has coached clients, managed hundreds of trainers, and has guided numerous online coaches from zero to seven-figure businesses. That experience culminated in the creation of NOWFit, and is the foundation for all that drives it.

Most tech founders start with the tech, Chris started with the industry he loves. Chris has a passion for solving the coaches' problem, so he built the tech around his knowledge of the industry, not the other way around.

16 yrsin fitness
2 → 100+U.S. team he helped grow
2012first version of NOWFit
"Be the Broadway show. Fall in love with the boring. Win in the micro."
Anthony Addeo, co-founder and CMO of NOWFit 02
Anthony Addeo Co-founder and CMO
Co-founder and CMO

Anthony Addeo

Anthony has spent 18 years in all aspects of the fitness industry, owning gyms, coaching clients and growing international fitness brands. He is a seven-time first-place NPC lightweight bodybuilding champion. On stage there is no team, every meal and every rep is on you. He brought that same drive to his career and to the co-creation of NOWFit and the NOWFit team.

He has owned health clubs, saved failing fitness businesses, and helped grow an international online coaching company to be one of the biggest in their space. Today he helps coaches build brands that feel true to who they are, and content that speaks true to their mission and vision.

7×NPC first-place titles
Clubsrun and turned around
Nationalcoaching team grown
"There are no shortcuts. The coaches who win are the ones who care about their clients, stay consistent, and build something authentic."
What we believe

Your clients, your brand, your data.

Five promises we build everything around. Tap one to see what it means for you.

You
01 / 05

You own everything

Your clients, your brand and your data belong to you. We never put our name where yours should be.

    The NOWFit guarantee

    Your business stays yours

    If you are ever not happy, we help you get your data out and take it wherever you want. No hard feelings.

    Your clientsThey are your clients, not ours.
    Your dataIf you leave, we help you get it out.*
    Your brandYour name, your logo, your business.

    *Some partnership plans have a notice period so we can hand your business back the right way. It is never more than 90 days.

    About NOWFit

    Who is behind NOWFit?

    Chris Grebe and Anthony Addeo. Chris has spent 16 years in fitness, coaching clients, managing trainers and guiding coaches from zero to seven-figure businesses. Anthony is a seven-time NPC champion who built his own online coaching business and has worked with trainers around the world.

    Why build a platform and a team, instead of just software?

    Because software alone never fixed the problem. Coaches were paying for tools and still doing the selling, marketing and hiring alone. We built what we wished we had.

    What does human-led, AI-powered mean?

    People make the calls and talk to clients. AI does the busywork behind it, so your hours go to the people who pay you to care.

    Do you work with every coach who applies?

    No. We take on a limited number of businesses so the team can actually do the work.

    What happens to my business if I leave?

    It stays yours. We help you get your data out, and partnership plans have a notice period that is never more than 90 days.

    Run toward the future.
    Keep your clients.

    We want to be your partner with skin in the game, not your landlord. If that sounds right, let's talk.

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