Launch fitness challenges and group coaching, all inside your coaching app.

Sell one program to a whole crowd. Every challenge gets its own page, one centralized screen to run it, and a community app where your clients share wins and cheer each other on.

See pricing

Youone program
Workout program Weekly lessons Meal plan Community posts
Sell it

A page that sells. A checkout screen that converts. *

yourbrand.com/challenge
The Bridal Challenge page with a countdown and a Claim Your Spot button

Every challenge gets its own page and checkout link. Share it on your socials, set an early bird price, sit back and watch the spots fill up.

Countdown timersEarly bird pricingOne link to share

Shown: the Bridal Challenge page built for MOVA.
*Our team builds the page and checkout. Included with Platform + Business Mentorship and Platform + Business Partnership. Platform Only - Subscription coaches can add it on.

Run it

The whole group, on one screen

Pick the group and everything is easy to manage in one place. Make one change, and every member gets it instantly.

Member list and the community feed, side by side

See every member, who paid and who needs a nudge, right next to the group feed and stats.

One program for everyone

Pick a program from your library and give it to the whole group at once.

Meal plans that build themselves

Share your recipe book with the group. LIFT AI helps each member set calories and macros, then builds their plan from your recipes. They log their meals right in the app.

Habits for the whole crew

Set daily habits and follow health scores and streaks for your members.

Workout guides and coaching files in one tap

Share welcome videos, PDFs and form guides with everyone at once.

Messages that send themselves

Welcome flows, check-in reminders and milestone shout outs run on their own.

Ava Nguyen8-Week Shred Challenge
2h
Just crushed leg day. New PR on squats, 225 lbs for 5 reps!
Dumbbell rack in a gym
24125 comments
Group stats · 30 days
67%engagement
Members48
Posts24
Program assigned8-Week Shred Challenge
now
12-Week Hypertrophy BlockPush, pull and legs
+44All 48 members
Mediterranean FavoritesRecipe book · 12 recipes
now
Avocado toast with boiled eggsAvocado Toast380 kcal
Chicken bowl with corn, greens and red cabbageChicken Bowl571 kcal
Garden bowl salad with eggs and vegetablesGarden Bowl381 kcal
+44Shared with the group
LIFT AIBuilt Sarah's plan from your book
Live
1,850kcal a day
Protein140g
Carbs190g
Fats60g
She picked her goal. LIFT AI matched 21 recipes to it.
Daily habitsWhole group · today
Complete daily workout86%
Drink 80 oz of water72%
Screen-free before bed54%
Synced from phones and watches
Top streak
14days
Sarah Mitchell
Getting Started GuideCollection · shared with 48 members
Welcome VideoVideo · 45 MB
PDF
Training ManualPDF · 2.3 MB
Form Guide PhotosImages · 12 MB
Person stretching in a lunge at sunset
Sample coach profile photo in the NOWFit app
Welcome VideoWatched by 41 of 48
Challenge WelcomeActive
Spot claimedTrigger: 8-Week Shred Challenge
Welcome message sentTo every new member
Joined the groupFeed, program and meal plan
Week 1 lesson sentWelcome and onboarding
Check-in reminderEvery Monday, on its own
This weekSent to 48 members
Welcome and OnboardingLesson · week 1
Their app

An app that feels like a team

Members get your group app with workouts, meals, the community and their progress.

Group app home with the Foundations Group banner

Home

The group banner, today's plan and habits.

Group workouts

Workouts

The group program, ready to start.

Group nutrition with a plan setup card

Nutrition

Set up a plan in one minute, then start logging meals.

Community feed in the app

Community

Posts, photos and wins from the group.

Profile with progress photos

Progress

Photos from week one to now.

Coach app communities list

Your coach app

Keep every group going from your phone.

Your brand, your app

One coach. Her whole community. Her app.

Monet has changed 3,500+ lives and has a following of 1M+. Her MOVA challenges run on NOWFit, in her own app.

Monet on the home screen of her MOVA app
MOVA by Monet logoStart today's workout
MOVA by Monet logo
LeaderboardBridal Challenge, week 4
1Sarah M.2,140
2Ava N.1,980
3Sophia P.1,860
Streak
21days in a row
184of 200 spots
Challenge sign-ups
CommunityPosts this week312
+46
0:41
+46
Joined this week

Illustration. Names and numbers are examples.

The community

A busy feed, with you in control

Members post wins, photos and questions. Turn on post approval to check posts before they go live, and handle reports in one place.

CommunityPost approval is on
ApprovedPending 1Rejected
Waiting for your approval
Jake Torres

Week 3 done. Legs are sore but I showed up every day.

ApproveReject
Reports this week3 resolved
Group feed · live
Stats and streaks

Numbers that keep them showing up

See how the group is doing today, this week or this month. Streaks give members one more reason to open the app.

Login streaks8-Week Shred Challenge
14days in a row for the leader
Sarah Mitchell14d
Jake Torres9d
Ava Nguyen7d
Liam Carter5d
Group stats · 30 days
67%engagement
Members48
Posts24
A day3.8
Active members by week
Wk 1
Wk 2
Wk 3
Wk 4
Lessons and automations

A lesson every week, sent for you

Line up a lesson for each week of the challenge. NOWFit sends each one on time, with reminders along the way.

Week 1Welcome and onboardingYour intro video and how the app works
Week 2Log your first workoutsA quick walkthrough in the app
Week 3Tracking macros made simpleNutrition basics for the group
Week 4Mindset resetFor the week motivation dips
Week 5Habits that stickKeep the streaks going
Week 6Finish strongPhotos, wins and what comes next

An example six week plan.

Challenge WelcomeActive
Spot claimedTrigger: 8-Week Shred Challenge
Welcome message sentTo every new member
Joined the groupFeed, program and meal plan
Week 1 lesson sentWelcome and onboarding
Check-in reminderEvery Monday, on its own
This weekSent to 48 members
Welcome and OnboardingLesson · week 1
How to Log Your First WorkoutLesson · week 2
After the challenge

Turn challengers into 1:1 clients

A great challenge is your best sales call. When it wraps, invite members into 1:1 coaching and keep their progress going.

STEP 1

The challenge wraps

They finish with photos and wins to show for it.

Challenge completeAva Nguyen · 8 weeks
14 day streakWeek 1 vs now
STEP 2

Send a 1:1 offer

Pick your coaching product and send it in a click.

Sample coach profile photo in the NOWFit app
1-on-1 Premium CoachingOffer for Ava Nguyen
$199/moSend offer
STEP 3

They keep going, 1:1

Same app, now with you one to one.

Ava NguyenNow 1:1 with you
Welcome to 1:1, Ava. Your new plan is ready.
So ready. Let us keep going!
No mockups

See the actual group screen

This is the real NOWFit group screen coaches run challenges from.

The NOWFit group screen with members, feed and stats

Everything is included. In every plan.

No add-ons. No surprise fees.

Challenge checkoutOne link to sell every spot
Group managementMembers, filters and tags
Group programsAssign once for everyone
Group meal plansPlans and recipe books
Community feedPosts, photos and voice
Post approvalPlus reports in one place
Group statsToday, 7, 30 or 90 days
Login streaksA reason to open the app
Weekly lessonsVideos sent on schedule
AutomationsWelcome flows and reminders
ResourcesGuides, PDFs and videos
Client appPlus the coach app for you

As low as $1.40 per client

Platform Only - Subscription starts at $49 a month for up to 5 active clients.

The NOWFit guarantee

Your business stays yours

If you are ever not happy, we help you get your data out and take it wherever you want. No hard feelings.

Your clientsThey are your clients, not ours.
Your dataIf you leave, we help you get it out.*
Your brandYour name, your logo, your business.

*Some partnership plans have a notice period so we can hand your business back the right way. It is never more than 90 days.

Challenge and group questions

How many people can join a challenge?

As many as you can sell. Groups are built to run hundreds of people on one program without you messaging each one.

Who builds the challenge page and checkout?

Our team does. It comes with Platform + Business Mentorship and Platform + Business Partnership, and Platform Only - Subscription coaches can add it on.

Can I run a challenge and 1:1 coaching at the same time?

Yes. Same platform, same app, different programs. Many coaches sell a challenge as the way in and move people to 1:1 after.

How do people pay to join?

One checkout link you can share anywhere, with early bird pricing if you want it.

Can I run the same challenge again?

Yes. Duplicate it, change the dates and open a new round.

What keeps people going once it starts?

A group feed, daily habits, health scores, streaks, and messages that send themselves on the days that matter.

Fill your next challenge. Then fill it again.

Book a free call with our team. We will map out your challenge, from the page to the last lesson, and you can launch in about 7 days.

Start now