1:1 personal training app: coach every client like they are your only one.

NOWFit handles the whole journey, taking your clients from their first hello to life-changing results.

Start now Follow the journey

Every feature in every plan. As low as $1.40 per client. See pricing

NOWFit dashboard with revenue, leads, pipeline and payments
Client app home screen
New client signed Check-in reviewed Workout logged

One client, ten steps

Scroll along to see how you and your clients work together, from the first hello to the results.

01
A lead comes in

Every lead lands in one list

New leads from your website form, and even older leads you can import, all show up in one organized list. You can see who is new, who you talked to, who you've missed and who is ready to buy.

  • Stages from 'New Lead' to 'Won'
  • Hand leads to anyone on your team
  • Notes and history on every lead
NOWFit LeadsFrom your website form
now
New lead just came in. She wants help getting strong after pregnancy.
ML
Monica Liumonica.l@email.com
ContactedCoach MikePost-pregnancy
Send offerAdd note
02
Send an offer, they pay

One tap to send. One link to pay.

Open the lead and press 'Send Offer'. The prospect instantly receives your coaching product with a checkout link. When they pay, the sale shows up in your business tab ready to onboard.

  • Monthly plans or one-time payments
  • Enrollment fees and set lengths, like 12 weeks
  • Every sale in your sales history
Sample coach profile photo in the NOWFit app
Coach MikeTo Monica Liu
9:41 AM
Here is your plan. Tap to join and we start on Monday.
12-Week Transformation1:1 coaching · 12 weeks
$149/mo$49 to start
Join now
Payment receivedMonica Liu · 12-Week Transformation
$149.00Paid
03
Onboarding runs by itself

They pay. Their journey begins.

A welcome message goes out, their program and recipe book show up in the app, and your lessons arrive on the days you pick.

  • Build the flow once, use it for every client
  • Lessons on day 1, day 7 or any day you choose
  • Turn a flow on or off with one switch
New Client OnboardingActive
Payment receivedTrigger: 12-Week Transformation
Welcome message sentRight away, in your voice
Program assigned12-Week Hypertrophy Block
Recipe book sharedMediterranean Favorites
Lesson sentWelcome and onboarding, day 1
04
Programs

Build workouts they're excited to finish

Build a program once, add it to your library, then give it to any client in one click. They open the app, press start and log every set with your instructional video attached.

  • Phases, sessions and exercise videos
  • Sets, reps and weight logged live
  • See how much of each workout they actually completed
Client logging sets during a workout
ML
Monica finished Upper Body Power45 min · 92% of sets
now
6 of 6 exercisesNew bench PR
05
Nutrition

Meal plans without the spreadsheets

Set a meal plan or share a recipe book. Clients log food by manual entry, scanning a barcode or even snapping a photo. You see every calorie and macro they log for the week.

  • Calorie and macro targets
  • Recipe books full of your meals and recipes
  • Logged food and how closely they followed the plan
Client food log with macros
ML
Monica logged breakfastSnapped a photo · 8:30 AM
Avocado toast with a fried egg
Avocado Toast with Eggs1 serving · 320 kcal
P 18gC 28gF 14g
Greek Yogurt and BerriesScanned barcode · 200 kcal
Today670 of 2,000 kcal
Logged by photoBarcode scan
06
Weekly check-ins

Check-ins that take minutes, not hours

Your check-in form goes out on your chosen day. They answer your questions, add their weight and upload progress photos. You see it all on one screen before you reply.

  • Forms with scales, photos and body measurements
  • AI points out what changed since last week Coming soon
  • All missed check-ins get flagged for your review
LIFT AI LiveWeekly check-in summary
7:00 AM
Monica sent her check-in. Here is her week at a glance.
Weight148.2-1.4 lbs
Sleep7h 42m+22m
Steps8,120+1,200
Workouts4/4
Nutrition82%
Progress photosFront, back and side · 3 images
Open AI summaryMark reviewed
Every check-in lands in one inbox, ready for you
07
Chat

Chat that feels personal

Message clients from your desk or your phone. Send voice notes, photos and full videos, even with large file limits. Their profile sits right next to the chat for easy review.

  • Voice notes, photos and full videos
  • Client details beside every chat
  • Group chats with you, your assistant coaches and the client
Client chat in the app
ML
Monica LiuOnline
9:15 AM
Hey coach, just finished my morning workout!
Great job! How did the new squat progression feel?
Felt solid, knees were fine. I think I can go heavier next week.
0:32
3Monica liked your voice note
08
Health and habits

Small habits, big streaks

Give clients daily habits and watch their streaks grow. Sleep, readiness and activity sync from their phone, watch or wearable, so you get to track the entire client journey inside and out.

  • Habits tied to moments in their day
  • Wellbeing, sleep and readiness scores
  • Goals for steps, calories, workouts & more
ML
Monica todayDaily habits
6:40 PM
10
day streak
Best yet
Complete daily workout10
Drink 80 oz of water10
Screen-free 30 min before bed9
Sleep7h 42m
Readiness54
Synced from her watch
09
Results

Progress they can see

Weight, workouts, food, steps and photos, all on one screen. Clients see how far they have come. That is what keeps them coming back.

  • Trends for weight, workouts and steps
  • Progress photos side by side
  • Their streak and health score
ML
Your resultsMonica Liu · 12-Week Transformation
Weight this week
-2.5lbs
197.5 lbs now
Workouts per week
Wk 1
Wk 2
Wk 3
Wk 4
Streak14 days
Check-ins20
Health72
Clients see their progress in your app, every day
10
Your business at a glance

Know exactly where you need to focus

Revenue, leads and sales on one dashboard. Filter clients by missed check-ins, payment issues or unread messages, and start with what matters most.

  • Revenue and your lead pipeline
  • Filters for missed check-ins and payment issues
  • See individual team member numbers (if you coach with others)
LIFT AI LiveWho needs you today
8:00 AM
18 missed check-insReview
22 payment issuesFix
312 unread messagesReply
Your brand, your app

Your brand name inside the App Store.

Clients download an app with your brand name, your logo and your colors, right in the App Store and Google Play. It feels like yours, because it is.

App Store Google Play
Client app in the default look
emPOWER by Coach Em home screen, built on NOWFit
The same app, dressed in your brand

Her brand. Her colors. Her app.

Coach Em runs emPOWER on NOWFit, with her own app in the App Store. We built it, she made it hers.

Coach Em on the home screen of her emPOWER app
emPOWER by Coach Em logoStart today's workout
emPOWER by Coach Em logo
WeightLast 7 days
Body fatDown 3.1% in 8 weeks
669of 2,000 cal
Nutrition today
Workouts done this week1,284+18% vs last week
0:24
+9
Clients checked in today

Illustration. Names and numbers are examples.

The coach app

Your business, in your pocket

Away from your desk? The NOWFit coach app keeps you close to your clients.

Coach app home with today's streak, tasks and month to date numbers
HomeYour streak, today's tasks and your numbers
NOWFit Coach app opening screen
NOWFit CoachRun your business. Your way.
Coach app messages
Messages and communityReply to clients and keep your groups going
Human-led, AI-powered

Get hours back, powered by Claude logoClaudeLiveOpenAI logoChatGPTComingGoogle Gemini logoGeminiComing

Plug your AI assistant into NOWFit. It helps you draft programs and meal plans, while digging into each client's data so you know exactly how to help them. You check everything before it reaches a client.

LIFT AI Live

Built into your dashboard

Ask about revenue, check-ins and leads in plain words
See what changed for each client since last week Coming soon
See who needs you today
Your AI assistant

Works with Claude today. ChatGPT and Gemini next.

Connect your Claude account and it works with your NOWFit data
Builds workout templates and recipes for you to check
AI helps the coach. It never replaces the coach.
How we use AIClaude is a trademark of Anthropic, PBC. ChatGPT is a trademark of OpenAI. Gemini is a trademark of Google LLC.

Everything is included. In every plan.

No add-ons and no surprise fees for the features on this page.

Client appOn iOS and Android
Lead pipelineFrom new lead to won
Offers and checkoutPlans, fees and one-time sales
AutomationsOnboarding that runs itself
Workout builderPrograms, phases and sessions
Exercise videosRight inside every workout
Meal plansCalories and macro targets
Recipe booksYour meals, ready to share
Barcode and photo loggingFood logs in seconds
Check-in formsScales, photos, measurements
Chat and voice notesOn web and mobile
Habits and streaksDaily wins that stack up
Phone and watch syncSleep, steps and readiness
Results screenTrends clients can see
Business dashboardRevenue, leads and alerts

As low as $1.40 per client

Platform Only - Subscription starts at $49 a month for up to 5 active clients.

See pricingStart now
No mockups

See the actual dashboard

Nothing staged. This is the NOWFit dashboard coaches open every day.

The NOWFit client hub with filters for missed check-ins and payment issues
Also on NOWFit

Selling to a crowd?

Run challenges and groups with one program, one community and hundreds of people.

See challenges and groups
The NOWFit guarantee

Your business stays yours

If you are ever not happy with our partnership, we will help you get your data out and take it wherever you want. No hard feelings, ever.

Your clientsThey are your clients, not ours.
Your dataIf you leave, we help you get it out.*
Your brandYour name, your logo, your business.

*Some partnership plans have a notice period so we can hand your business back the right way. It is never more than 90 days.

1:1 coaching questions

Can I bring my clients from another platform?

Yes. We rebuild your programs by hand and, on larger client lists, our client specialists reach out to each client and help them get set up.

Do clients pay inside the app?

Yes. Payments and packages run through the platform, so sign ups, renewals and failed payments are handled in one place.

Can I add assistant coaches?

Yes. Add coaches with the right access, assign clients to each one and see how every coach is doing.

Does it work with Apple Health and wearables?

Yes. Client steps, workouts and health data sync in, so check-ins are not built on memory.

How many clients can I run on it?

There is no cap from us. Platform Only - Subscription plans are priced in client brackets, and partnerships are unlimited.

What if a client wants to leave?

They cancel, you keep the record. Your client list and history stay yours.

Your next client starts here.

Book a free call. We walk through the journey with your own offer. Launch in about 7 days.

Start now