Case study 05

Her own content sells again

Coach Em spent years building a big coaching business, and she wanted the next one built the way she would build it today. We made her an app with her name on it and filled it with what she asked for, piece by piece. She wanted something new, so almost all of it is new. Her own organic content now brings in 60 to 70 percent of her leads, up from about 1 in 5, and it happened inside 30 days.

Her own app on the App StoreAssistant coaches
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Coach Em smiling in a bright studio

of her leads come from her own organic content

60-70%
Of her leads come from her own organic content
30 days
From about 1 in 5 to most of them
Coach Em, emPOWER by Coach Em
Leads from her own organic content
60-70%

Organic, not paid. Up from about 1 in 5, inside 30 days

Her app
Hers

Her own name on the App Store

01The fear

Years of work, and a lot to protect

Clients, programs, coaches and a brand people love. Building something new around all of that is not a small decision.

So we did the careful part. We built her app the way she wanted it, and we built it fast.

emPOWER by Coach EmHer own app on the App Store
emPOWER app home screen emPOWER App Store image with Coach Em emPOWER meal plan screen
02The move

More than a new app. A fresh start.

What we did togetherIn the order it happened
  1. Rebuilt her appEvery program and screen she wanted, with her name on the App Store.
  2. Loaded her library with AIRecipes, workout programs and templates that would have taken months, done in a fraction of the time.
  3. Set up her assistant coachesHer team kept coaching without missing a beat.
  4. Took over her paid adsWe ran them, so she could get back to coaching and to making content.
03The ads

We took the ads over. Then we made them work harder.

Em wanted two things. Room for her own content to carry the load again, and a paid side that got stronger over the next three months instead of weaker. We took her ads over and ran that plan.

Her cost per lead came down. Her cost to sign a client came down. The ads are still running and they are still working, they just stopped being the only thing bringing people in.

Better leads, at a lower cost to win them.

Where her leads come fromDrag the handle to compare
Before
1 in 5

about this much came from her own content

Now
60-70%

come from her own organic content

04The leads

Her own organic content does the selling now

Before, about 1 in every 5 leads came from her own content. The other 4 were bought.

Inside 30 days that flipped. Between 60 and 70 percent of her leads now come from her own organic content, not from paid. That is what happens when a coach gets to be a coach again.

BeforeWhere leads came from
NowWhere leads come from
Her brand does the selling now. The ads just add to it. Coaching is getting fun again.
Coach Em of emPOWER by Coach Em sitting on the floor in workout clothesemPOWER by Coach Em
Coach Em in a green training set
emPOWER by Coach Em
Coach Em sitting on the studio floor
Her brand, her way
Coach Em smiling
Fun again

Where these numbers come from. Lead source, cost and timing come from Coach Em and the NOWFit team, and are rounded. We do not publish her exact budget. One coach’s results, not a promise of yours. Charts marked Trend end on a confirmed number, with the path to it shaped.

Your turn

Your story could be next

Tell us where your coaching business is today. We will show you the plan we would build with you.

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