Case study 01

From marketing manager to 1M+ following

Monet Zamora left a marketing job to teach Pilates. Today she is one of the best-known Pilates coaches around, and her program runs on NOWFit.

PilatesSix week challengesProgram on NOWFit
Monet Zamora sitting with light dumbbells

The Bridal Challenge

1M+
Following today
3,500+
Lives changed
Monet Zamora, MOVA by Monet
Lives changed
3,500+

People who have trained with MOVA

Following
1M+

Up from 40K when she started

Growth
25x

Bigger than when she began

01The start

She had a day job and a dream

Monet was a marketing manager. She loved Pilates and shared it online with a small, kind group of 40K people.

She wanted to make coaching her full time work. That meant a program people could follow, and a way to run it without doing everything by hand.

Then and nowDrag the handle to compare
Then
40K

following, while working as a marketing manager

Now
1M+

following, as one of the best-known Pilates coaches

02The growth

A following that kept growing

The small circle is where Monet started. The big one is today.

That is 25x the people she started with.

Following, drawn to scaleThe bigger the circle, the more people
Following over timeFrom her first post to today
03The people

Every dot is a person

Followers are nice. Lives changed matter more.

Each one gets the same program, check-ins and coach in their pocket, in her MOVA app, powered by NOWFit.

Lives changedOne dot for each person
0and counting
04The challenges

Six weeks to the big day

The Bridal Challenge ran in September 2026. Six weeks of training for anyone with a big day coming. It had its own page, a start date, and a group doing it together.

Challenges like this give her audience an easy first step into MOVA. It took 500+ sign-ups across two weeks, and 350+ of those landed in week one alone. Doors opened strong, went quiet midweek, then ran hard again on the Friday, Saturday and Sunday before the challenge started.

The Bridal Challenge page
The planOne piece of the ring for each week
Week one sign-upsDay by day, Bridal Challenge, September 2026
Week one of two500+ in total
One coach. 3,500+ lives changed. And she is just getting started.
Monet Zamora of MOVA by Monet lifting pink dumbbellsMOVA by Monet
On NOWFit

What runs behind MOVA

Monet coaches. NOWFit carries the busy work so her time goes to her clients and her content.

01

Her program, in an app

Workouts, check-ins and progress live in one place her clients open every day.

02

Challenges with a start date

Six week challenges like the September 2026 Bridal Challenge, each with its own page and group.

03

Room to grow

As more people join, the app, payments and client list keep up without extra work.

Monet stretching over a Pilates ball
Pilates, her way
Monet in a bridal veil
The Bridal Challenge
Monet flexing with light weights
MOVA by Monet

Where these numbers come from. Lives changed, following, and the Bridal Challenge sign-ups all come from Monet and her team. Her following chart starts and ends on her real numbers; the points between trace the climb. Charts marked Trend are shaped from a confirmed total.

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