Coach Jae helps dads get strong again. A three month content plan grew his following from 15K to 120K+ and took his coaching fully online.
The content plan
Up from 15K before the plan
Bigger than when he started
From first plan to coaching fully online
Jae knew his message. Dads with busy lives, who want to feel strong for their kids and for themselves.
He wanted his coaching fully online, so any dad could join. So we started with a plan: three months of content, mapped out ahead of time.
With every week mapped out, Jae stopped guessing what to post. His audience of dads grew fast.
From 15K to 120K+. That is 8x the followers.
Then the worst thing that can happen to a coach who sells on Instagram happened. Jae lost his account, and the audience he had spent months building went with it.
He started again from zero on a new one. The plan had not changed, so he ran it again. He was back past 10K+ followers inside 90 days.
The followers were never the asset. The plan was.
The plan mixed the kinds of posts dads stop scrolling for. Training they can do at home or in the gym. Food that works for a family. And the ups and downs of dad life.
Each post pointed back to one clear next step: coaching with Jae.
Each dot is 1,000 followers.
A plan for the posts. A home for the coaching. That is how a dad coach goes fully online.
Death to DadBod
Jae brings the coaching and the voice. NOWFit brought the plan and the tools to run it online.
Every week mapped out, so posting was never a guess.
Workouts, food, check-ins and progress photos, all in one place for his dads.
A simple page where a dad can pick his plan and join in a few clicks.
Where these numbers come from. Follower counts, the account loss and the 90 day rebuild all come from Coach Jae and the NOWFit team. Charts marked Trend start and end on his real numbers, with the path between them shaped.
Tell us where your coaching business is today. We will show you the plan we would build with you.
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