Jaz Margalef runs Fuerte Movement, a holistic health brand for Latinas. She came to NOWFit from another partner, and we built her brand with her until it matched the one she had always pictured.
women coached by Jaz
Built to look and sound the way she always pictured it
Over the life of Fuerte, as of October 2026
Jaz coaches every client. A sales team, an account manager and a retention specialist run the rest
Jaz had a dream for Fuerte long before she had a place to put it. She was working with another business, and the brand she could see in her head was not the one she was able to build.
Jaz was one of the first big coaches we worked with. The brand, the website, the app and the programs, built with her, side by side, until Fuerte looked and sounded the way she had always pictured it.
What she wanted was an app that felt like her community. So when she asked for something, we built it.
She does not run the business alone. We dialled in her brand message and her sales. A sales team talks with new people. A retention specialist looks after how clients feel.
NOWFit gives them one place to work, so nobody slips through the cracks.
Every woman who has trained with Fuerte so far. Each one got a plan built around their body, their food and their life, from Jaz herself.
The new Fuerte looks and sounds like Jaz. Warm, strong and proud. It speaks to Latinas who want holistic wellness, not just a workout plan.
Warm, strong and proud. Spanish first when it should be. A brand her community sees themselves in, instead of one built to look like everyone else.
Fuerte Movement, built to be what Jaz always dreamt of. Ready for the team to grow.
Fuerte Movement
A switch can feel like a step back. We made it a fresh start, and kept her business moving the whole time.
A look and voice that feel like Jaz and speak to her community.
A home for Fuerte that tells her story and brings in new clients.
Her sales team, her account manager, her retention specialist and her clients, all on NOWFit.
Where these numbers come from. Client numbers and timings come from Jaz and the NOWFit team. Sample data charts use stand-in numbers until her team confirms them.
Tell us where your coaching business is today. We will show you the plan we would build with you.
Start now
