Britt and Kimo are weight loss and confidence coaches in Hawaii, with 203K people following along on Instagram. They always knew how to get women results. For 2 to 3 years they could not turn that audience into clients. Their business has more than 2x since.
The Comeback challenge
People following Britt and Kimo
Project Baddie: The Comeback
More than doubled since joining
In the first week, against a goal of 100
They already had the audience and they knew they could coach women and get them results. They still sat at 10 to 15 clients for 2 to 3 years. Turning followers into paying clients was the whole problem.
Kimo could make content that got views, likes and followers. What he could not find was the balance. Posts that grow an audience are not the same as posts that show people what you do and why to hire you.
And when leads did come in, the calls were the hard part. He hated the phone and froze when someone pushed back.
The turning point was not one clever trick. It was having systems, someone holding them to it, and a specialist for each part of the job. One person for content. One for leads and sales. One for the tech behind it.
Every season of a business brings a different problem. They were not handed information and left to work it out. They could focus on one thing, get good at it, then move to the next. That is what made the launch plan below actually run.
Their posts do four jobs. Funny couple videos reach new people. Mom fitness content brings in leads. Their own story builds trust. Client testimonials help people say yes.
Project Baddie: The Comeback ran in September 2026, six weeks, with the full playbook behind it. The sign-up goal was 100. They passed it inside the first week and finished the week at 150+.
A spot cost $39 to $49. That one week brought in what their old launches took a whole season to make. And they did it while still coaching the clients they already had.
“Sustainable.”
That is the word Britt and Kimo use for building their business on NOWFit.
Britt and Kimo, HonourFit
Britt and Kimo bring the heart. NOWFit brought the playbook, the pages and the plan for every week.
What to post, what to send and when, from warm up to winner.
Reach, leads, trust and yes.
Weekly mini challenges, and a $500 grand prize at the end for the biggest comeback.
Where these numbers come from. Instagram following, client counts, challenge length, price and the 150 plus launch week sign-ups come from Britt, Kimo and the NOWFit team. Their own account of the before and after is quoted from them directly. Charts marked Trend end on a confirmed number, with the path to it shaped. We do not publish their revenue.
Tell us where your coaching business is today. We will show you the plan we would build with you.
Start now